MONTARNA MCDONALD x JAN LOGAN

Montarna was engaged by Jan Logan
to amplify an event and turned
32 guests into a reach of 1.9m people.

Mother’s Day, May 2025
Jan Logan Boutique, Double Bay

To celebrate Mother's Day and the launch of Jan Logan’s new collection, Montarna McDonald hosted a special in-store experience at the Double Bay boutique. Guests were invited to discover the new range, design their own personalised signet rings, and shop timeless Jan Logan pieces in an intimate setting.

Montarna helped bring a modern lens to the event and elevated the occasion with her presence, turning the boutique experience into a moment that resonated with her audience. Through her content and coverage, the activation reached over 1.9m and helped drive visibility for Jan Logan during a key retail moment.

SOCIAL

Number of guests in attendance: 32

Number of story frames shared: 54

Number of in-feed posts: 14

Percentage of guests who posted: 87%

Reach of guests who posted: 1,900,000

VALUE

Estimated Media Value from Guest Posts: $74,000

Return on Investment (ROI): 660% (6.6x return)

*Calculated based on the individual market rate for each guest’s deliverables.

GUEST LIST & EVENT COORDINATION

Montarna took the lead in managing the guest list, personally curating and inviting all attendees on behalf of Jan Logan.

Guests included and not limited to:

Alyce Tran
Caroline Tran
Louise O’Neil
Ali Whittle
Lisa Wipfli
Brooke Testoni
Kate Bond
Madeline Holtznagel
Hannah Gold
Eleanor Pendleton
Emma Kalfus
Jessica Pecoraro
Kate Fowler
Kate Waterhouse
Rey Vakili
Steve Cordony
Deborah O’Neil
Nicky Oately
Bernadette Sukkar

SOCIAL ENGAGEMENT